Macro Mike

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The Macro Mike Story

Macro Mike is much more than just the food. 5 years ago the founder Mike Kellett after dealing with ongoing IBS went on a low fodmap/elimination diet finding both gluten and dairy to be his IBS trigger foods. He then started baking gluten-free, dairy-free and macro-friendly clean treats. Macro Mike took the best quality natural whole foods from every corner of the world and relentlessly experimented with one simple goal.
“My mission is to give back to anyone who ever feels they have ever had to restrict themselves from food; the most glorious natural resource we have on this planet.”
The market was saturated with brands replicating each other and fighting for shelf space in-store or cart space online selling almost identical products. It was considered crazy to even attempt something in the health and fitness industry these days, but Mike trusted his vision, found his tribe and had faith that the product would speak for itself.
Plant based products, which are often blended and packed by the same manufacturers, had almost identical ingredients, texture and taste. Mike saw the common denominator of customer feedback in plant-based/vegan protein was a chalky, sandy, unappealing texture with bland un-inspiring flavours. He searched and searched for a protein that was smooth, creamy, delicious and on par with dairy based proteins, however it didn’t exist. It seemed that every time someone spoke about ‘The best vegan protein’ it was always paired with “It tastes good… for a vegan protein.”

 

Macro Mike Supplements Australia

A time for change

Mike wanted to change this and refused to spend ridiculous amounts of money on overpriced bags of terrible tasting product. He decided he was going to make the best tasting vegan protein in the damn UNIVERSE.
Now, Macro Mike has a massive range of Baking Mixes, Powdered Peanut Butter flavours, Protein Powder flavours, Protein Bars, and Health and Wellness supplements, with a scope that’s rapidly growing and constantly evolving (i.e. limited-edition holiday flavours!). We’re setting the gold standard in gluten-free, dairy-free, and vegan protein, snacks and supplements.
We use 100% natural, GMO-free ingredients, with no refined sugars, artificial colours or flavours. We’re pioneering a new level of food groups that are ‘Macro Friendly’ (meaning nutritionally balanced).
People from all walks of life enjoy our goodies, from parents feeding their kids healthy sugar-free treats, to bodybuilders bulking up for big lifts, to vegans sick of eating sandy protein and flavourless baking. We’ve helped people with IBS, chronic health issues, and beyond.
Macro Mike is helping the vegan industry overcome the stigma of bland tasting products, all while taking on the supplements industry traditionally full of nasty chemicals.

 

Moving Forward

Fast forward 2 years and what started as baking brownies in his 1-bedroom apartment, Macro Mike HQ now sits within a 350 Sqm state of the art production facility and soon to open Macro Friendly Cafe in the heart of the Gold Coast.

With the health and fitness industry being one of the most over-saturated markets of our time it’s considered crazy to even attempt something in the industry these days but Mike trusted his vision, found his tribe and had faith that the product would speak for itself.

His story is one beaming with resilience and the power of self-belief. His setbacks, trials and tribulations provide gems of wisdom for any aspiring entrepreneur.

In less than two years the Macro Mike range has expanded from 2 products to over 50, Macro Mike is stocked in 750 stores Australia wide and has a gained a popular following online. With business and entrepreneur awards stacking up, the growth of the business is undeniable.

Macro Mike has built a genuine online following and the Macro Mike tribe has expanded to thousands of loyal customers.

“We’ve held our own against some of the biggest names in the industry and received exponential growth from our presence and success at some of the biggest and most prestigious health and fitness events in the world, leaving many in the industry scratching their heads wondering how we do it”.

Macro Mike products now sit on the shelves of hundreds of the busiest and most sought after health food and supplement stores across Australia. As Mike continues to work on expanding the Macro Mike range and some exciting new projects set to launch in early 2019.

FAQ

Are your products Vegan?

Yes, we don’t use any animal products in any of our range.

Do your products include gluten or dairy?

No, all of our products are gluten and dairy free.

Our protein bars, protein powder, and peanut butter powder do not contain erythritol.

Are your products Certified Organic?

All our products are Non-GMO and contain only 100% natural ingredients. We don’t use any artificial colours, flavours or preservatives.

Where are your products produced?

We have a production facility on the Gold Coast in sunny Queensland and source our ingredients locally and from overseas.

How long do the products last?

All our products have 6-12 month shelf life minimum. Once cooked product varies check pack if unsure.

What’s powdered peanut butter?

First, the peanuts are roasted to take off a lot of their oil, next they are dehydrated then turned into a powder, you are left with a high protein, low fat peanut flour which tastes amazing and has a wide range of applications. You can use our PB+ for smoothies or protein shakes. Try adding it to gluten free porridge or coconut yoghurt. It’s also great as a pancake or waffle topper.

Are your products Keto Friendly?

All our products are Nutritional balanced and our Plant Based Protein and PB+ are both Keto friendly.

Are your products safe for pregnancy and breastfeeding?

While our protein, baking mixes, bars, and peanut butters are all safe to consume during pregnancy and breast feeding, we recommend you speak with your doctor before consuming the goodies from our supplements range. They’re all natural, vegan, and contain no artificial ingredients or nasties, but it’s better to make sure it’s right for you.

Are there any banned substances?

Here at Macro Mike, we have passed the tests. We have had a sample from each Macro Mike Protein screened for banned substances with a UK based laboratory. Test results for all samples came back free from banned substances and we are committed to this level of quality and transparency.

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