Rich Piana and 5% Nutrition, two names which have become synonymous in the sports nutrition world for hardcore performance. In the words of Rich, the “5% represents those of us [who] are willing to give whatever it takes to reach their goals.”
Rich has been an inspiration to untold millions throughout his career both as a bodybuilder and later as a motivational figure. The allure of his message simple yet powerful: he was going to give anything and everything he had to reach his goals. Along the way, he was going to give adoring fans a front-row seat to the main event, his daily life, and in the process, amassed a huge YouTube and Instagram following.
The 5% Nutrition Followers
Followers of Rich soon became accustomed to frequent motivational messages, mantras, workout techniques, nutrition and meal preparation, plus a bevvy of social commentary. The most recognizable aspect of his lifestyle, living the “5%’ER mentality” became the foundation of this company, 5% Nutrition.
We have carefully honed our standard operating procedures for 5% Nutrition to ensure the consistent delivery of safe, high-quality supplements to our customers. We only work with manufacturers operating under cGMP (or Good Manufacturing Practices) and pair this foundation for quality in process with our own series of quality assurance practices.
RICH PIANA: THE LEGEND CONTINUES
Since the founding of 5% Nutrition, Rich Piana has had the support of a loyal social media following, plus an entire back office team. He knew what he didn’t know and wisely partnered with experts in the field of sports nutrition and bodybuilding supplements, hiring industry experts, tapping consultants for their honest product feedback.
Much of the team Rich had handpicked to run his sports nutrition and apparel empire are still working under the 5% Nutrition banner. Rather than quit when we lost our leader, we took a page right from the book of Rich Piana, pushing through the pain of his loss in August 2017 to persevere and get reorganized around a future without our living legend. We work each day to develop new products and expand the existing product lineup, all while staying true to the vision of the future Rich established when he founded the company.